What is the Toyota, "It's Unbelievable" Campaign?

The Standard For Early Hybrid Vehicles

Twenty years ago, the Toyota Prius debuted and ultimately became the standard for early hybrid vehicles. In 2019, Toyota achieves another first in its class when the brand announced the Toyota Prius with 4WD-e. In celebration of 20 years of ground-breaking firsts, Toyota has launched the "It's Unbelievable Campaign" for 2020. The campaign invites people to go more places and navigate more conditions in their celebrated and fully capable Prius four-wheel-drive hybrid sedan.

Highlighting Versatility

As part of Total Toyota, the Japanese automaker's cohesive marketing campaign, "It's Unbelievable" will be comprised of a series of 30-second ads to showcase the remarkable versatility of the four-wheel-drive Prius while also inspiring viewers to go places they never thought possible. The ads will embody a humorous, endearing tone. Winter Olympic gold medalist Chloe Kim makes an appearance in one ad as a helpful Toyota Prius owner helps her reach the designated Summit just in time for her competition. Toyota has also designed specific ads to target the Hispanic, East Asian, and Indian markets through videos and in-cinema spots. The campaign will also include a unique partnership with the Weather Channel and AccuWeather which will allow targeted videos to be delivered to individuals based on current weather conditions at their location. The "It's Unbelievable" television and digital video spots will play across several platforms, including Viacom Vantage, Warner Media, NBCU, NBA, and CBS Interactive. Video Partners include CBS, Hulu, Hulu Latino, Facebook, Amazon Advertising, ESPN, Yahoo en Español, Pandora, and more. Print ads will appear in books including Real Simple, Travel and Leisure, Smithsonian, Bon Appetit, and Popular Mechanics. The campaign also includes a print partnership with National Geographic's "Adventure of a Lifetime" content series and "Great Big Stories" video series. Social Media Partners include Twitter, Facebook, Snapchat, and Pinterest.

Learn more about the 2020 Prius at Toyota of Grapevine

Call or visit us at Toyota of Grapevine to schedule your test drive of the all-new 2020 Toyota Prius 4WD-e. We are excited about the arrival of this cutting-edge hybrid from the Toyota name we have come to love and trust. Our knowledgeable team is available to answer your questions about the new Prius. We look forward to welcoming you and making your visit with us pleasurable.

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