Blues legend B.B. King is starring in a new commercial celebrating the release of the 2015 Toyota Camry. The commercial is the launch ad for Toyota's "One Bold Choice Leads to Another" campaign, and features a young woman's quest to return an old guitar to the blues master, all with the help of the new Camry.The 2015 Camry has been fully redesigned this year, and the ad shows off the sedan's excellent handling and gorgeous exterior styling. It's a lovely spot that hits right at the Camry's core audience, who are looking for substance with a whole lot of style.
"Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry's new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways," said Jason Schragger, Chief Creative Officer at Saatchi & Saatchi LA, who created the ad.
And that's why the Camry's bold new design was a perfect choice to launch the campaign. Featuring a new, sleeker body style, sixteen new interior features and tons of new safety features, Texas shoppers will find that the 2015 Toyota Camry in Dallas is no longer just a sedan, but an exciting car that offers power, convenience and fun.
The 2015 Toyota Camry is available in Dallas, so come down to our showroom and test drive the bold new sedan that has everyone talking.
