Toyota has been the automotive leader in alternative fuel sources for the past two decades. Beginning with the Prius, the automaker has been introducing the world to new, inventive ways to make our cars more environmentally friendly. And Toyota's newest innovation, the hydrogen fuel cell car, is the automaker's next big attempt to limit the impact automobiles have on our planet.
Now hydrogen fuel has its naysayers, people who think the new infrastructure needed to create hydrogen fuel would be too costly. But Toyota's newest ad campaign is challenging that pessimistic tone by calling the hydrogen fuel debate a "turning point" for the automotive industry.
In the ad, a clever animation sequence, Toyota argues that, as with most innovation, there will be people who think it can't be done. But as the Japanese automaker has proven time and time again, just because something is hard and might take a lot of work, doesn't mean you shouldn't do it.
The ad is in preparation for the release of Toyota's new FCV hydrogen fuel cell car that has had many car fans talking since it was first announced last year. But don't think Toyota is abandoning their electric beauties in favor of the hydrogen fuel cells.
"We don't see this as a one-size-fits-all thing," Jana Hartline, Toyota's environmental communications manager. "Rather, it's whatever really suits a person's driving needs. Electric cars are great, but that also doesn't scale well when it comes to large vehicles like buses, which do work on hydrogen fuel cells."
And it's this larger scale fuel need that the automaker is really pushing, now that many scientists see hydrogen fuel as the best long-term alternative to fossil fuels.
We'll have to wait a bit longer for the FCV to find its way to our Texas Toyota showroom, but be on the lookout for Toyota to continue their push for hydrogen fuel technology. And let's all hope that, as the debate goes on, we'll eventually travel the road with the trailblazers.
